How can SMS be used in marketing?

How can SMS be used in marketing?

If you’re already on board with SMS marketing, here are some tips and suggestions on how to maximize your success.

  1. Create an SMS Marketing Team.
  2. Know Thy Customer.
  3. Write Clear Messages.
  4. Use Call-to-Action Buttons.
  5. Get Your Timing Right.
  6. Promote Opt-In Across All Media.
  7. Focus on Your Best Clients.

How do I get a short code SMS number?

Where Do You Get an SMS Short Code? You can obtain a short code from an organization called the U.S. Short Code Administration. The U.S. Short Code Administration is the only governing body that has short codes, and it can lease them to brands.

What are SMS short codes used for?

A short code, or an SMS short code, is an abbreviated phone number that is 5 or 6 digits in length. Short codes are usually used to send SMS and MMS messages with product discounts, passwords, text-to-win sweepstakes, and more.

Is SMS marketing legal?

Unlike cold calling and cold email, cold texting is illegal. The Telephone Consumer Protection Agency (TCPA) and Federal Communications Commission (FCC) have regulations that require businesses to get an opt-in from customers to text them.

How do I use SMS marketing to increase sales?

Here are eight ways how you can use SMS marketing to boost your sales and revenues.

  1. Provide Value with Exclusive Offers.
  2. Run Time-Limited Promotions.
  3. Create Alerts for Upcoming Sales.
  4. Collect Feedback.
  5. Use Prompts for Personalized Messaging.
  6. Upsell Relevant Products.
  7. Send Timely Reminders.
  8. Encourage Testimonials and Reviews.

How can I sell my SMS?

7 SMS Sales Best Practices

  1. Always Get Permission. It goes without saying, but we’ll say it anyway: You need to get permission from your audience before you start texting them.
  2. Use an SMS Sales Tool.
  3. Offer Something Valuable.
  4. Include a Clear Call-To-Action.
  5. Keep It Brief.
  6. Get Your Timing Right.
  7. Experiment, Analyze, Optimize.

Who owns SMS short codes?

If you want to look up who owns a short code or see if one is available, the best place to consult is the U.S. Short Code Directory. This database allows you to search for specific short codes to see when they were last registered and who registered them.

How much do SMS short codes cost?

How much do short codes cost? In the United States, short codes can be leased for 3, 6 or 12 month terms. Dedicated short codes cost $1000 per month for a vanity or select short code, and $500 per month for non-vanity, random short codes.

How do I sell through text?

How to Write Effective Text Messages for Sales

  1. Identify yourself. Never assume that your prospect has your information saved in their phone.
  2. Be brief.
  3. Offer something of value.
  4. Avoid mass, generic messages.
  5. Don’t overdo it.
  6. Timing is everything.
  7. Use the right tone.
  8. Proof it before sending.

Can I text customers?

Under the TCPA, companies may not send messages to consumers without their consent. Even if an individual provides their phone number or has a long-standing relationship with the business, the company cannot text the individual if they have not granted written consent.

Is SMS marketing expensive?

SMS marketing is cost-effective. Pricing may vary depending on your needs and subscriber list, but if you send one SMS campaign a week to your list of 10,000, you could expect to spend around $400 each month with a pay-per usage platform.

How do I start an SMS marketing business?

Getting Started with text-message marketing: 5 Quick Tips

  1. Understand What You Hope to Achieve. Like any marketing strategy, you need to start with the end goal in mind.
  2. Segment Your Audience.
  3. Include A Call to Action.
  4. Create Clear Value.
  5. Track Your Metrics.

How do I buy a short code?

The first option is to lease a non-vanity short code, which is a 5-6 digit phone number randomly selected for you by the Short Code Registry. Non-vanity short codes would be numbers like 39732, 958372, 34930, and so on. Leasing a non-vanity short code costs $500 per month and is the cheapest option.

Why are short codes so expensive?

Dedicated short codes are more expensive than shared codes were, but that’s because you’re not splitting the cost with all the other brands on that code. A dedicated short code may cost a little more, but it also gives you significantly more customizability and control.

How do you text clients?

Best Practices for Texting Customers

  1. Enable Two-Way Conversations. First and foremost, a conversation is not very useful if it’s only one-sided.
  2. Be Professional, Yet Conversational.
  3. Provide Consistent and Timely Answers.
  4. Keep Personal Information Secure.
  5. Make It Easy to Opt-In or Out of Texts.

How can I send commercial SMS?

You can send SMSes from a company name or brand name using a Sender ID. A Sender ID is a unique name or standard mobile number that shows in the “from” field of your text messages on your phone. You can send SMSes from a company name or brand name using a Sender ID.