How effective is London Underground advertising?

How effective is London Underground advertising?

65% of the participants said they found that advertising in the London Underground isn’t as intrusive as other forms of advertising. 60% notice a new ad when it is placed on their regular commutes. 7 out of 10 participants agree that they have time to take notice of adverts on the Underground.

Does tube advertising work?

High engagement levels with advertising on the Underground were found to match that of TV advertising (16%) and far surpass that of online video (9%), with the consensus from London Underground users that advertising on the Tube is far less intrusive than other forms of advertising.

Why advertise on the Tube?

passengers. Passengers on the iconic London Underground are an outgoing, affluent and talkative audience. Advertising on the tube is a more cost-effective way to target hard to reach audiences compared to other mediums such as TV advertising.

How do they change the adverts on the Tube?

In May 2019, new, digital advertising screens were unveiled at a number of stations on the Underground network — and they’re rather trippy. Officially known as ‘digital ribbon boards’, they run the entire length of the escalator, replacing the individual poster boards that most tube escalators still have.

How much it cost to advertise on London bus?

To advertise on buses or taxis, the cost starts from as little as £450 – £6,700 for 4 weeks.

How much does a train ad cost?


Format Rate
Train Exterior Range of $2,000 – $7,500 per display per 4 week period
Interior Car Card(Vertical Format) Range of $75 – $150 per display per 4 week period
Interior Car Card (Horizontal Format) Range of $50 – $100 per display per 4 week period
Urban Panel Range of $750 – $2,000 per display per 4 week period

How much does it cost to advertise on a bus in London?

How do you advertise on a bus?

How to Advertise on Buses in 5 Short Steps

  1. Select the Cities. Bus advertising is available is almost in every city that has a bus system.
  2. Pick the Bus Ad Formats.
  3. Calculate a Budget.
  4. Choose a Start Date and Advertising Duration.
  5. Contact a Bus Ads Company for a Free Quote and Availability.

How does YouTube decide what ads to show me?

The ads that play on YouTube videos you watch are tailored to your interests. They’re based on your Google Ad Settings, the videos you’ve watched, and whether you’re signed in or not. When you’re signed in, these anonymous signals may decide which ads you see: Types of videos you’ve viewed.

How much is a billboard London?

Billboard rental costs in the UK vary according to the size and location of the billboard. Typically, a standard billboard costs £500-£600 for 2 weeks and smaller advertising panels like bus stop shelter advertisements cost £240-£270 for 2 weeks.

How much does it cost to advertise on Piccadilly Circus?

It costs between $1.1 million and $4 million a year to rent one of the billboards in Times Square, and the sign on the Reuters building is the largest digital display system in the world, spanning 22 stories and 7,000 square feet at 3 Times Square and can be twinned with the seven-story Nasdaq sign opposite.

How much does it cost to advertise on a London bus?

How much does it cost to advertise something on a bus?


Format Rate
Bus Exterior Ads Range of $150 – $600 for traditional ad sizes and $2,500 – $6,500 for larger/specialty ad sizes — per display per 4 week period
Bus Stop Shelter Ads Range of $150 – $600 for small to medium size markets and $3,000 to $6,500 for high-income areas — per display per 4 week period

How successful is billboard advertising?

Billboard Advertising Effectiveness The Arbitron National In-Car Study, found that 71% of Americans consciously look at billboard messages while driving. Those same people were able to learn about a new event or restaurant they later attended.