What does TripleLift do?

What does TripleLift do?

TripleLift is the advertising technology company reinventing ad placement at the intersection of creative, media and data. Our marketplace serves the world’s leading brands, publishers, streaming companies and demand-side platforms, executing over 1 trillion ad transactions every month.

Is TripleLift a DSP or SSP?

The Leading DSPs Integrated with nearly all of the world’s top DSPs to provide you with easy access to the most engaging advertising experiences across formats and platforms.

Is TripleLift a DSP?

TripleLift, the native advertising technology platform for the visual web, announced today that it is working with the world’s leading DSPs to launch the first-ever RTB-based platform for buying premium, in-feed native advertising at scale, across all devices.

How many employees does TripleLift have?

339 total
Triple Lift, Inc. has 339 total employees across all of its locations and generates $26.71 million in sales (USD).

Who are the biggest SSP?

The Top Ten SSPs in Digital Advertising Right Now

  1. Pubmatic. Pubmatic is a leading SSP that has been introducing a number of unique innovations to advertising.
  2. OpenX Lift.
  3. Google AdX.
  4. AOL.
  5. AppNexus.
  6. Adobe Demand Side Platform.
  7. Rubicon Project.
  8. Switch.

What is SSP vs DSP?

An SSP is the inverse of a DSP. Whereas a DSP lets advertisers buy across several different ad exchanges at the same time, an SSP lets publishers sell their ad inventory across different ad exchanges.

Where is Triplelift located?

Overview Suggest Edit

Type Private
HQ New York, NY, US
Website triplelift.com
Employee Ratings 4.4
Overall Culture A+

Is Google AdX an SSP?

Google AdX is widely regarded as one of the best SSPs in the market. As the world’s largest exchange of global inventory, AdX provides strong performance for publishers. Other popular SSPs include OpenX, Pubmatic, and Magnite. You can use header bidding to connect to these SSPs to increase your ad revenue.

How does programmatic work?

Programmatic advertising refers to buying and selling ad inventory in real time, using an auction-based software rather than manual negotiations. This gives an advertiser the ability to pay for impressions based on the value of the eyeballs viewing their ad instead of a flat CPM across all impressions on a website.

What is programmatic programming?

Programmatic means using programmes or software to automate the ad management, buying and measurement process.