What is clearcast approval?

Clearcast approval is applied both to scripts and to the final commercials. Clearcast has to check that commercials comply with the Broadcast Committee of Advertising Practice (BCAP) code (rules) that applies to television advertising.

How do I get clearcast approval?

The first stage of any clearance is approving the script of the ad….Clearance is a three stage process:

1. Submit a script for approval.
2. Submit a rough edit for approval (not compulsory but strongly recommended)
3. Submit the finished ad for final sign off.

How do I submit to clearcast?

How do I submit my ad to Clearcast? To work with Clearcast you need to register for our online submission system CopyCentral. This must be used for anything you want to submit to us, rather than email. Please see ‘Get going with our clearance system’ above for further details.

What is ad clearance?

Clearance is the portion of booked ad inventory that actually airs on the network (for more information, see our article on the basics of media-buying). Advertisers offering the highest price for an ad slot (e.g. pay rate card or above) will typical land stronger clearance in remnant TV markets, and vice versa.

How long does clearcast approval take?

2-3 weeks
LEAVE AS MUCH TIME AS POSSIBLE FOR CLEARANCE Depending on the complexity of your ad, average approval time is 2-3 weeks, which of course can vary either side.

What are clock numbers?

A clock number is a unique alphanumeric identification number. It identifies an advertisement and its creators or source (usually an advertising agency). The number is used from when we clear an ad, right through to when the ad is transmitted — and subsequent reporting.

How long does Clearcast approval take?

Do Youtube ads need to go through Clearcast?

Prior to broadcast, all TV commercials must be cleared by Clearcast. Using the BCAP code as their regulations as well, Clearcast view TV adverts and ensure that the contents are legal, decent, honest and truthful.

What is media clearance?

This is the most common form of clearance: the copyright owner gives you a limited right to use the copyright material. Often the licence will be limited in terms of the territories in which the material can be used, the media (e.g. only cinema films and not television) or the time period.

What is advertising preclearance Who should use this service?

Ad Standards preclearance is a fee-based, objective and independent advertising copy review and advisory service. Ad Standards Clearance Service Analysts provide advertisers with the confidence that their advertising messages comply with applicable legislation, codes and guidelines.

Does VoD need Clearcast?

Our video on demand team can provide clearance for all types of VoD ads, either alongside clearance for traditional broadcast, or separately. We’ll make sure the right restrictions are applied, so ads only appear before, after or during appropriate shows.

Why the clock is 13?

There is an 18th-century London legend of a clock that struck thirteen times and saved a man’s life. The story goes that St Paul’s Cathedral clock on one occasion struck thirteen bongs of the bell at midnight, with the result of saving the life of a soldier accused of sleeping at his post.

How do TV ads make money?

Brands and media companies also work to match the demographics of the viewers—such as their age and gender—to each show to market their product to these specific audiences. The popularity of the program and the number of times the advertiser agrees to air the ad all have an impact on the total cost of running the ad.

What is script clearance?

Script clearance research involves reading and breaking down a script and identifying all items that represent possible legal conflicts if used as is. This includes character names, business names, product names, organization names, locations, artwork, music, and other copyright or trademark protected material.

What is content clearance?

Content Clearance. It is essential to ensure that exposure to legal risks is minimised prior to publication or broadcast of your material. Our experienced media litigation team can advise on all pre-publication legal clearance issues. These include the following: Defamation and Malicious Falsehood.

What happens if an advertiser fails to comply with ASC decision?

If an advertiser fails to respond in a timely manner to Ad Standards’ request for a copy of the advertisement that is the subject of a consumer complaint, Ad Standards may ask the carrying media to assist Ad Standards by providing it with a copy of the advertisement in question.

Is false advertising illegal in Canada?

The Competition Act prohibits misleading advertising. Common forms of misleading advertising related to the price of a product are: Double ticketing—occurs when a seller puts two or more prices on a product or service, and the consumer is charged the higher price.

How long does Clearcast approval last?

Does Clearcast approval expire?

Does Clearcast approval have an expiry date? At the moment, no. Once an ad has been approved by Clearcast, that approval is left on it.

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