What is the meaning of the Ariat symbol?

Secretariat’s big heart [reportedly three times the size of the average TB] and competitive spirit were the motivations behind naming our company Ariat.” As for the three horseshoes that make up its logo? You guessed it. Each shoe represents one leg of the Triple Crown.

Why is the brand Ariat named Ariat?

“Ariat is named after one of the greatest thoroughbred racehorses of all time, Secretariat. His heart was outsized, and he was a fierce competitor who loved to run – everything we aspire to be as a company and brand,” said Beth Cross, President and CEO Ariat International, Inc.

Who created the Ariat logo?

What’s the story behind the Ariat logo? The logo, made up of three horseshoes, was Our logo designed by Jay Vigon.

Is Ariat Mexican?

Ariat International is an American footwear, apparel and accessories brand for equestrian sports, work industries and other outdoor activities, located in Union City, California.

What is Ariat known for?

Ariat was founded as “The New Breed of Boot.” We were the first to integrate athletic footwear technology into boots for equestrian athletes. Today, our world-class product team builds innovative and award-winning performance products for all types of outdoor and work environments.

Is Ariat Italian?

Is Ariat made in China?

Ariat, a high-end maker of riding boots in Union City, Calif., has boots made in Italy, Mexico, and China, in addition to the United States. In all, the value of US production of men’s western-style boots fell 40 percent between 1997 and 2002, according to the US Census Bureau. “We are operating in a global economy….

Who owns Ariat brand?

Beth Cross, co-founder and CEO of Ariat International, was born and raised on a working thoroughbred farm just outside of Swarthmore, Pennsylvania. Beth received her BA from the University of Colorado in 1986, and her MBA from the Stanford Graduate School of Business in 1988.

What is Ariats slogan?

Ariat stands behind their slogan: Eco-friendlier one step at a time.

Who is the CEO of Ariat?

Beth Cross (1993–)Ariat / CEO