Why is licensing important to the Olympic Games?

The Olympic Games programme These efforts protect consumers from unauthorised or counterfeit goods, protect official Olympic licensees from rights infringements and protect the Olympic brand from the potential negative impact of low quality unauthorised merchandise.

Is Olympian copyrighted?

The USOC owns the trademarks to “Olympic,” “Olympian” and “Go For The Gold,” among many other words and phrases.

Is the word Olympia trademarked?

According to the statute, they have rights over the IOC’s famous 5 interlocking rings, the USOC’s own emblem, and the words “Olympic,” “Olympiad,” and “Citius Altius Fortius.” Not only does the USOC have statutory rights to these trademarks, but the USOC is empowered under the statute to enforce its trademark rights.

Which type of license may be useful option for companies involved in the development of sports related equipment?

technology license
While licensors are not involved in the manufacturing of the products, for their reputation’s sake they must ensure that licensees maintain the quality of the product bearing their trademark. Similarly, a technology license may be a useful option for companies involved in the development of sports-related equipment.

Can you use Olympic rings in marketing?

They are a mark protected around the world and cannot be used without the IOC’s prior written consent. You can send a detailed request to [email protected] which must include the below information: Who is making the request? Name, full address, telephone and/or fax number, e-mail address.

Can I use the Olympic rings in my advertising?

Using Olympic Rings in Ads All of the symbols of the Olympic Games, including the famous multicolored rings, are trademarked under U.S. law. Before using the symbol, you must get the IOC’s prior written consent.

Can you say Olympics in marketing?

“Yeah, so Rule 40 is the IOC rule where brands that are not official sponsors, you’re not allowed to use any of the Olympic trademark words or phrases,” Gleason explained. “You can’t say ‘Olympic. ‘ You can’t say ‘Olympian. ‘ You can’t say ‘Road to Rio.

Can you use Olympics in marketing?

Essentially, Rule 40 prohibits athletes (and others who are accredited for the Games ) from agreeing to appear in all forms of advertising during, and for a short period before, the Games, without permission of the International Olympic Committee (IOC).

Can I say Olympics in advertising?

Can I use the word Olympic in my advertising?

The result of all these legal rights is that key properties, including the following, should generally not be used in advertising without permission: “RIO 2016” and the Rio 2016 emblems and mascots. The Olympic symbol (i.e. the five rings) “Team GB” and the Team GB logo.

What is an example of brand licensing?

An example of a brand licensing agreement includes Reese’s, who knew the large market for peanut-based chocolates, but instead of trying to create the products themselves, they licensed their brand to other manufacturers. They gave the license agreement to Betty Crocker, who had experience and expertise in the field.

Is Olympic a registered trademark?

The IOC has also registered the Olympic Rings as a trademark through the World Intellectual Property Organisation (WIPO).